In today’s fast-paced digital landscape, keeping up with the latest marketing trends is no longer optional—it is essential. Whether it is a new social media feature, an SEO update, or an emerging platform, staying informed can make or break your strategy. In Sunday Rundown #116, we cover the latest news in digital marketing, offering insights and tips to help you navigate these changes and optimise your approach.
Threads officially announces analytics, adds post drafts and scheduling
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which brings it more in line with other social platforms on analytics, post creation, and more.
First off, as we reported earlier in the week, Threads analytics has arrived, with desktop users now able to access a display of key performance metrics for their accounts.
Threads’ new analytics display includes:
- View counts
- Interaction insights
- Overall Like, Reply, Repost and Quote counts
- A follower growth chart
- Audience demographics
In addition to this, Threads is also rolling out post scheduling, so you can better manage your Threads presence.
“Content planning helps creators and businesses maintain a consistent online presence. Our new scheduling feature will help with this process by allowing you to create Threads posts and schedule them to publish at a later date and time. You can schedule multiple posts a day, multiple days in advance.”
Threads is also adding post drafts, another planning element.
Meta announces improved ad attribution and targeting processes
Meta is planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, while also giving Meta more data points to work with to optimize campaigns.
Coming in the second half of the year, Meta announced a range of ad optimisation and integration options, which could have a significant impact on performance measurement.
“As part of our ongoing work to build AI-enabled automation solutions that allow any business to grow, we are evolving our ads system so that the results we drive are more customized to each business’ objectives and the way they measure value, in whichever external analytics tools they use. To start, we are rolling out a few new ways for businesses to customize their campaigns by more precisely communicating what they value, while also making improvements to our ads system to deliver more of that value.”
In other words, Meta wants to better reflect how its ads are benefiting your business, while also plugging in more external data inputs to improve its performance.
Google revises core update guidance
Google updates core algorithm guidance, offering advice for assessing traffic drops and improving content.
- Google’s core update guide adds instructions on using Search Console to assess traffic drops.
- The revised document focuses more on actionable steps for impacted websites.
- Google states that ranking changes after improvements may take several months.
Bonus links
- Back-to-school 2024: How brands can win younger consumers as uncertainty endures
- Ads creativity and performance at scale with Google AI
- A Googler’s guide to getting things done
Thank you for taking the time to read our Sunday Rundown #116. If you have a story that you want to see in this series, reply to us below or contact us.