Back at it again with the latest news from the (Meta) marketing world in today’s Sunday Rundown #108 – let’s get to it! 🙂
Meta’s battle with ChatGPT begins now
ChatGPT kicked off the AI chatbot race. Meta wants to win it. To that end: the Meta AI assistant, introduced last September, is now being integrated into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also going to start appearing directly in the main Facebook feed. You can still chat with it in the messaging inboxes of Meta’s apps. And for the first time, it’s now accessible via a standalone website at Meta.ai.
For Meta’s assistant to have any hope of being a real ChatGPT competitor, the underlying model has to be just as good, if not better. That’s why Meta is also announcing Llama 3, the next major version of its foundational open-source model. Meta says that Llama 3 outperforms competing models of its class on key benchmarks and that it’s better across the board at tasks like coding. Two smaller Llama 3 models are also out, both in the Meta AI assistant and to outside developers, while a much larger, multimodal version is arriving in the coming months.Â
The goal is for Meta AI to be “the most intelligent AI assistant that people can freely use across the world,” CEO Mark Zuckerberg tells me. “With Llama 3, we basically feel like we’re there.”
Meta Advertisers Report System Glitches Are Pushing up Ad Prices
Have you been keeping an eye on your Facebook ads charges and performance? You probably should, because according to a new report from Bloomberg and my personal experience, Facebook’s ad system has been “glitchy” for weeks.
[Meta’s ad system] has been hampered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales are down — and there has been no formal explanation from the company, ad buyers say.
Bloomberg
Various marketers have shared their concerns about this in recent months, which has seen CPMs rise “by a factor of three”, according to additional reporting by Search Engine Land. Meta has acknowledged that it has seen some issues with ad delivery, though it doesn’t think the problems are widespread.
We recently fixed a few technical issues and are researching a small amount of additional reports from advertisers to ensure the best possible results for businesses using our apps.
Meta
So some accounts are seeing issues, but not every advertiser has been impacted. Which could mean that your ad sets are fine, but it is worth keeping an eye on your Facebook ads performance at the moment.
Bonus links
- The internet really is a series of tubes
- 4 under-utilized SEO research approaches to tackle in 2024
- Average Screen Time and Social Media Usage by Region [Infographic]
Thank you for taking the time to read our Sunday Rundown #108. If you have a story that you want to see in this series, reply to us below or contact us.