We’re finally at the big Sunday Rundown #100! This Sunday recap goes back to over 4 years ago to actively follow news and trends from the digital (marketing) world. It keeps us on our feet and reflects what we, at faethe marketing, read and think about. Thank you for sticking with us and cheers to many more!

Google finally gives ChatGPT some competition

It’s the beginning of a new era of AI at Google, says CEO Sundar Pichai: the Gemini era. Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in June and is now launching to the public. 

Gemini is more than a single AI model. There’s a lighter version called Gemini Nano that is meant to be run natively and offline on Android devices. There’s a beefier version called Gemini Pro that will soon power lots of Google AI services and is the backbone of Bard starting today. And there’s an even more capable model called Gemini Ultra that is the most powerful LLM Google has yet created and seems to be mostly designed for data centres and enterprise applications. 

OpenAI launched ChatGPT a year and a week ago, and the company and product immediately became the biggest things in AI. Now, Google — the company that created much of the foundational technology behind the current AI boom, that has called itself an “AI-first” organization for nearly a decade, and that was clearly and embarrassingly caught off guard by how good ChatGPT was and how fast OpenAI’s tech has taken over the industry — is finally ready to fight back.

YouTube now lets you pause comments on videos

Instead of turning off comments completely or holding comments to review them manually, you can temporarily pause comments until you have enough time to filter out trolls and negativity. The Pause option is located in the video-level comment settings in the upper right-hand corner of the comments panel on either the watch page in the app or in YouTube Studio. When Pause is turned on, viewers can see under the video that you’ve paused all comments as well as comments that have already been published.

The video-sharing platform has been experimenting with the Pause feature since October. According to YouTube, the experiment group reported they feel less overwhelmed by managing too many comments and have “more flexibility.”

Meta to remove cross-app messaging between Facebook and Instagram

As first reported by 9 to 5 Google, the social network has quietly announced a new update that will remove its cross-app messaging option between Facebook and Instagram accounts.

“Beginning in mid-December 2023, you will no longer be able to chat with Facebook accounts on Instagram. Once cross-app communication isn’t available you won’t be able to start new conversations or calls with Facebook accounts from Instagram.”


Meta says that any existing cross-app chats will become read-only, which essentially means that they’ll remain archived, but will no longer be active.

Bonus links

Thank you for taking the time to read our Sunday Rundown #100. If you have a story that you want to see in this series, reply to us below or contact us.

Happy holidays and see you in 2024!