Another Sunday in the month means it is time for Sunday Rundown #89 🙂 Today, we share with you what has been happening in the digital marketing scene!

Making money on YouTube just got easier

  • YouTube is making it easier for creators to earn money by lowering eligibility criteria for its Partner Program.
  • Expanding YouTube’s Shopping Affiliate Program allows creators to earn commissions from product sales in their videos.
  • These changes could attract creators from rival platforms and increase earning potential on YouTube.

By lowering the eligibility criteria, YouTube gives creators access to its partner program earlier.

“Now we’re expanding the program by introducing earlier access to YPP with lower eligibility criteria that will help you start earning on YouTube sooner by opening up access to fan funding features like channel memberships, Super Chat, Super Thanks, and more.”

To be eligible for the partner program, creators must meet a threshold of 500 subscribersthree public uploads in the last 90 days, 3000 watch hours in the past year, or 3 million Shorts views over the previous 90 days.

YouTube integrates an AI-powered dubbing tool

YouTube is currently testing a new tool that will help creators automatically dub their videos into other languages using AI, the company announced at VidCon. The platform teamed up with AI-powered dubbing service Aloud, which is part of Google’s in-house incubator Area 120.

Earlier this year, YouTube introduced support for multi-language audio tracks, which allows creators to add dubbing to their new and existing videos, letting them reach a wider international audience. As of June 2023, creators have dubbed more than 10,000 videos in over 70 languages, the company told TechCrunch.

Previously, creators had to partner directly with third-party dubbing providers to create their audio tracks, which can be a time-consuming and expensive process. Aloud lets them dub videos at no additional cost.

Twitter may look to stop brands from trendjacking via replies to trending tweets

Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets in the app.

In detail, depending on how you read this, it could have an impact on traditional Twitter strategies. Tapping into trending topics – or ‘newsjacking’ – has long been a means to gain more exposure and promotion in the app, and a lot of brands do use this as a tactic to maximize awareness.
But, of course, a lot of these replies are also spammy, and Elon later clarified that it was these spammers that he was specifically targeting with his comment.

So initially, Musk seemed to imply that all brands who look to get ‘free advertising’ via tweet replies could fall foul of, seemingly, a new Twitter rule, but he later added the ‘non-sequitur self-promotion’ element, which basically means that replies which are out of context, and that seek to advertise a brand in a tweet’s replies, will now be suspended if caught.

Bonus links

Thank you for taking the time to read our Sunday Rundown #89. If you have a story that you want to see in this series, reply to us below or contact us.