Welcome back to a fresh new batch of Sunday Rundown #88 🙂 Join us while we share with you the latest news in the digital marketing world!

Instagram might be working on an AI chatbot

Instagram may be working on an AI chatbot, according to images leaked by app researcher Alessandro Paluzzi. According to the leaks, which reflect in-progress app developments that may or may not ship, these AI agents can answer questions or give advice. Users can pick from 30 different AI personalities, who can also help users write messages.

It is not clear what AI tools Instagram would use to power its chatbots. But as generative AI booms, Instagram’s parent company Meta has been using these tools in many established facets of its business, like ad sales. In May, Meta announced AI Sandbox, which helps advertisers create alternate versions of ads, as well as background images and image cropping. The company also unveiled its own AI coding tool called CodeCompose, but it’s not available publicly.

Major Reddit communities will go dark to protest the threat to third-party apps

Some of Reddit’s biggest communities including r/videosr/reactiongifsr/earthporn, and r/lifeprotips are planning to set themselves to private on June 12th over new pricing for third-party app developers to access the site’s APIs. Setting a subreddit to private, aka “going dark,” will mean that the communities taking part will be inaccessible to the wider public while the planned 48-hour protest is taking place.

As a Reddit post about the protest, that is since been cross-posted to several participating subreddits, explains:

On June 12th, many subreddits will be going dark to protest this policy. Some will return after 48 hours: others will go away permanently unless the issue is adequately addressed, since many moderators aren’t able to put in the work they do with the poor tools available through the official app. This isn’t something any of us do lightly: we do what we do because we love Reddit, and we truly believe this change will make it impossible to keep doing what we love.

complete list of the hundreds of communities taking part (known in Reddit parlance as “subreddits”) includes dozens with over a million subscribers each.

Microsoft advertising boosts analytics and global reach in June update

  • Microsoft Advertising is introducing Universal Event Tracking (UET) Insights.
  • A cross-device attribution model is coming later this month, improving accuracy in tracking customer conversion journeys.
  • Microsoft Advertising is expanding its global reach to 23 new markets.

Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms.

Bonus links

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