Email marketing for schools is a way to reach out to the target audience, including students, parents, and staff. However, schools must utilise some specific email marketing techniques if they want to stand out in the cluttered inboxes of the recipients. Schools should use a variety of strategies to engage and inform their audience. That is why today we are talking about how to boost your school’s email marketing.
Segment your email list
For efficient audience communication, it is crucial for schools to segment their email lists. How this is done, is you divide the list into smaller, targeted groups so you can tailor your messages to specific segments, resulting in higher open rates, click-through rates, and engagement. Compared to non-segmented marketing, segmented email campaigns have an open rate that is 14.31% higher. Additionally, segmented campaigns outperform non-segmented campaigns in terms of click-through rate by a factor of 100.95%.
You can segment your email list in the following ways:
- Students by grade level
- Parents by grade level
- Segment donors
- By interests
- By districts
Use topic-specific subject lines
A subject line should be relevant to the recipient and make it obvious what the email is about. This will help readers understand the email’s content immediately and determine whether it is important for them or not.
Some examples include:
- Schedule change for [Class name]: New meeting time on [Day]
- Reminder: [Conference name] tomorrow at 5 pm
- Volunteer opportunity: Help with [Event name]
Personalise your emails
Personalisation is all about using the data you have on your prospects to deliver tailored offerings. This is an opportunity for your school to show that it hears, acknowledges, and responds to its student’s individual needs and preferences. Depending on the student’s fields of study or hobbies, you can send emails about new courses, employment, and other opportunities. Additionally, you can set up birthday emails, deadline notifications for assignments, etc. Make sure to include their name in the body text of the email and/or in the subject line.
Include a compelling call-to-action (CTA)
CTAs are unquestionably among the most important components of any digital marketing strategy. They can be useful tools in email marketing to increase click-through rate (CTR). A compelling CTA may bring readers to your school’s website, increasing traffic and introducing them to new prospects with your institution. With the right CTAs, you can get the most out of every email you send!
When choosing the ideal CTA to include in your email message, include something attention-grabbing. According to research, a visible button has a 28% higher CTR than a text link. A large, brightly coloured CTA alongside plenty of white space will make sure people take notice and convert.
Play with interactive features
Interactive emails have become a crucial aspect of email marketing education. They elevate the whole user experience thanks to engaging features. Adding interactivity can attract potential prospects and keep them engaged with your content for longer. You can do this by adding videos that will appeal to your target audience. Very nifty, since it can increase CTR by as much as 300%.
Another way to add interactivity is by incorporating GIFs, which add a dynamic touch and make the email more appealing. Brands who utilise animated GIFs in their emails see a 105% better return on investment (ROI) than those that do not, claims a Litmus study.
Thanks for taking the time to read our blog post on how to boost your school’s email marketing. If you need more content, take a look at our email marketing tips, too. At faethe.marketing we have been helping schools to successfully increase enrolment through email marketing. So if you are looking to recruit more students for your programmes with minimal cost and effort, feel free to reach out to us.