Guess who’s back, back again.. We are back, call a friend! Let us get into today’s Sunday Rundown #85 with plenty of news 🙂
Instagram’s New Creator Marketplace API and How to Use It
Meta is rolling out a series of APIs. These APIs will let brands and agencies access Instagram’s creator marketplace via a third-party influencer marketing platform of their choice.
In detail, brands and agencies can now reach creators on Instagram’s creator marketplace directly through their chosen influencer marketing platform and their proposals will go to a priority inbox on Instagram. Simultaneously, creators will now receive collaboration proposals from brands using third-party platforms — directly in the Instagram app — ensuring that they’ll never miss out on a partnership opportunity.
Any brand can join Instagram’s Creator Marketplace and utilize these functions natively, but if you want to use the features through your third-party platform, it’s only available to a select few such as Aspire.io. In detail, if you already have an influencer marketing platform, ask your contact if they are a Meta partner and if they have access to the new API. Furthermore, the name of the feature itself may vary from platform to platform.
Twitter’s new feature will show ‘half ads’ to Blue subscribers
Twitter is rolling out additional features for Blue subscribers, including showing 50% of ads in their timeline compared to nonpaid users and a visibility boost in search. Elon Musk has long promised that Twitter Blue subscribers would get a feature to see fewer sponsored tweets. Now the company has finally implemented the feature, which will be applicable to the “Following” and “For You” timelines.
“As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets,” Twitter’s description of the feature says.
Pinterest latest to add additional safety protocols for younger users
- Pinterest announced it will be enacting new safeguards meant to protect the privacy of minors using its platform, according to a company release.
- Among additions is an expanded age verification process and parental controls for those under the age of 18. Down the line, the company also plans to reintroduce messaging capabilities for teen users with an added consent requirement.
- The move follows a recent investigation by NBC News revealing how predators had been easily accessing and storing photos of young children on the app and arrives as other social media giants, like Meta and TikTok, more heavily prioritize safety.
- Facebook and Instagram appear to have recovered after brief outage
- Netflix blames a technical bug for its ‘Love is Blind’ livestream issues, says it will try live again
- How prepared is the ad industry for a cookieless future?
- Google Ads Tutorial: Setting New Customer Acquisition Goals
Thank you for taking the time to read our Sunday Rundown #85. If you have a story that you want to see in this series, reply to us below or contact us.