Woah, a whole year.. almost gone! Welcome to Sunday Rundown #77, the last of 2022 🙂

Meta’s shutting down its ‘Creator Studio’ page management app

Do you use Facebook’s Creator Studio? The video-focused page management platform, which is the default for many social media managers for scheduling page content? Well soon, it will be no more. Meta is pushing Creator Studio users across to its Business Suite platform instead. This platform incorporates analytics, scheduling and messaging into a new management app.

YouTube Shorts may fall down in UK clash over brand name

Alphabet Inc.’s Google is locked in a legal battle to avoid a potential global rebranding of YouTube Shorts, its rival to TikTok and Reels. Alphabet launched its short video platform on YouTube two years back to counter the rising popularity of the format on rival mobile apps of TikTok Inc. and Instagram Reels of Meta Platforms Inc.. 

Deconstructing ‘The Twitter Files’

The bombast with which the so-called Twitter Files have been released is incongruous with the mundanity of their content. Even so, as the circus folds up the big top and the barkers return to their Substacks, it is worth a thorough retrospective to put these breathlessly delivered, revelation-flavoured products in context.

That few large news outlets have opted to report much of the information in these threads has been attributed to complaisance, partisanship, complicity with government interference or various species of corruption. The banal truth is that, if other newsrooms are anything like our own, they read each as a matter of diligence, and simply found nothing new or interesting to report.

Bonus links

Thank you for taking the time to read our Sunday Rundown #77. We will be taking a little break for the holidays so hope to see you again starting January 15th, 2023. If you have a story that you want to see in this series, reply to us below or contact us.

Merry Christmas and Happy Holidays,
The team at faethe.marketing