When candidates and their families begin evaluating schools, they often focus on a wide range of criteria. Of course, people want to send their children to an institution where they will receive a high-quality education. But, they also want to ensure it is a positive and encouraging culture. A culture filled with opportunities to explore interests, make new friends, and feel accepted.
As an admissions professional, you focus on providing the best and most accurate representation of your school and ensure prospective students and their families feel welcomed on your campus. Student ambassadors can be a powerful asset to your school, and one of the biggest benefits includes helping you reach enrollment goals.
Build trust
Student ambassadors add a layer of authenticity to your admission efforts. While staff members are seen as authority figures, students often see ambassadors as peers and equals. They may feel more comfortable asking them pointed questions about day-to-day campus experiences.
Foster relationships
These representatives provide candidates and their families a window into the reality of your school. By opening up your program to students from various backgrounds and with various strengths, you can make sure your entire student body is represented. Their honesty and unscripted viewpoints will help prospective students (and their parents) feel more connected to your institution. Additionally, they can act as another personal point of contact.
Provide leadership opportunities for exceptional students
Acting as a student ambassador offers students a chance to grow their leadership and communication skills, and inspire other students to take a more active role in representing the school. Eager prospective students might also be interested in joining the program. This offers yet another incentive for students to apply to your institution. It can also add value to your current students’ experience.
While it can take time to build your program, it is often well worth the effort and can drive fast and measurable results.
Thanks for taking the time to read our blog post on the benefits of having student ambassadors. At faethe.marketing we have been helping schools get more students. So if you are looking to recruit more students for your programmes with minimal cost and effort, feel free to reach out to us.