The Christmas holidays and the new year are just around the corner. So is Sunday Rundown #58 :). This is our last rundown for the year as we will be taking a holiday break. But we will be coming back the week of the 4th of January!
You can now shop on Instagram Reels
After announcing the feature in October, Instagram has launched shopping in Reels, its TikTok-like feature. This enables brands and creators to tag products in short videos posted to the section.
New antitrust lawsuit against Google
On Thursday, a group of 38 attorneys general announced a bipartisan lawsuit against Google. They alleged the company has engaged in “illegal, anti-competitive conduct” to create a monopoly in search and search advertising.
Google’s anticompetitive actions have protected its general search monopolies and excluded rivals, depriving consumers of the benefits of competitive choices, forestalling innovation, and undermining new entry or expansion. This lawsuit seeks to restore competition.
COLORADO ATTORNEY GENERAL PHIL WEISER
Response rates to 6-second video ads are increasing
A new study conducted MAGNA Global, in association with IPG Media Lab, and Snap Inc. has found that shorter ads are now proving increasingly effective. The study analyzed the responses of more than 7,700 respondents across a range of video campaigns in order to determine ad recall, brand favorability, purchase intent and more.
As users become more accustomed to short-form content overall – through the popularity of Snaps, Stories, and now TikTok clips – that means that video messaging is also now increasingly effective in condensed form, as viewers are more accustomed to this type of viewing.
Bonus links
Thanks for taking the time to read our Sunday Rundown #58. If you have a story that you want to see in this series, reply to us below or contact us.