Welcome to Sunday Rundown #38 and the new normal. Wait, what? Nevermind, enjoy the updates! 😀

New normal? New What?

With the whole global pandemic we got scared, then relaxed, then changed our opinions, then felt like whatever… A lot has happened and is still happening. So it’s normal to establish a ‘new’ normal.

I finally found Mark Ritson’s text for free: The ‘new normal’ is just another bullshit line marketers have swallowed. Through the The dunk in the dark tweet by Oreo, he explains that The New Normal is just another attempt by marketers to make something bigger than it already is…

If this is not enough for you to dive into the theory of the new normal, Scott Boom Morrison has a more positive stance. He says: There is no ‘new normal’

Facebook tests a new Page design

Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. YAY!

The updated design and feature set is meant to make using Pages less complex, something the company understands can be an issue. It also acknowledges the need to simplify the use of Pages now, in particular, with so many people continuing to practice social distancing and choosing to instead connect with their communities online.

In addition, Page owners will be able to better connect with followers by browsing their News Feed, and then quickly switch between their personal Facebook profile and the public-facing Page (or Pages) they manage when they want to comment or react to posts they come across.

What’s new with TikTok?

TikTok was a bit overshadowed this week by the big 4 who were at a hearing before the US Senate but that does not mean it is not active. A bit of good news is that they added a Gamified Brand Effect but the big good news is that they will employ 10.000 Americans and give access to their algorithm.

Bonus links

Thanks for taking the time to read our Sunday Rundown #38. If you have a story that you want to see in this series, reply to us below or contact us