It is a wonderful Sunday for Sunday Rundown #27 🙂 Do not miss out on the latest news and updates from the digital world!

Do not expect privacy when shopping with a credit card

Over the past decade, consumer purchases have quietly become one of the most sought-after and lucrative data sets, used by Wall Street and Madison Avenue alike to infer shoppers’ tastes, budgets, and plans. 

These transactions have given rise to a complex data-selling ecosystem. At the heart of it are credit card processing networks, including Visa, American Express, and Mastercard, the latter of which took in $4.1 billion in 2019—a quarter of its annual revenue—from leveraging its warehouse of transaction data for services that include marketing analytics as well as reward programs and fraud detection. 

All of this is happening under a veil of secrecy. Credit card companies may acknowledge that they make money from analyzing transactions, but they are vague about what data they actually share. 

Facebook provides tips and a new template for an effective content calendar

Facebook has published a new set of tips on how to create an effective social media content calendar, while it’s also provided a basic content calendar template to help you get started on mapping out your strategy. According to Facebook, the three elements you need to note as part of an effective content calendar are:

  • When to post
  • What to post
  • Where to post

For many, these are likely obvious, but some still miss out on factoring in the right elements that will enable them to be more efficient in their social media planning by using a calendar listing.Having an established, repeatable process will better enable you to refine your approach, and measure your results – and a calendar will definitely help in this respect.

The template is actually part of the Facebook Blueprint education course on effective content calendar creation, which you can take here if you’re looking for more insight.

How does TikTok’s algorithm work?

This is something I ask myself every time I open the app.. I have my own opinion on this but I will tell you more about it in the near future. Let us see what Later says about how TikTok’s algorithm works.

Later says there are 6 very important factors for the TikTok algorithm:

  1. Hashtags
  2. Captions
  3. Trending songs & sounds
  4. When your audience is most active
  5. Video content & editing
  6. Location

Of course other factors have an influence as well, like being consistent, having duets, the length of the tiktoks, etc. Facebook and Instagram are pretty transparent when it comes to how their algorithm works. Can we expect the same from TikTok?

Bonus links

Thanks for taking the time to read our Sunday Rundown #27. If you have a story that you want to see in this series, reply to us below or contact us.