It is officially December, the month of festive social media campaigns. In this Sunday Rundown #13, we focused a bit more on marketing — advertising, myths and predictions — which I hope you will like. Additionally, there will be a blog post (or series of blog posts) themed marketing in 2020. 😉

Digital advertising in 2020

Our headliner for Sunday Rundown #13 is a report by salesforce on digital advertising in 2020.

Based on a global survey of 900 advertising leaders across North America, Europe, and the Asia-Pacific region, salesforce published research which illustrates new priorities, strategies, and tactics that signify the dawn of a new era in advertising. (PDF)

Consumers receive more messages, through more channels than ever before. To stand out from the crowd, advertisers need to hyper personalise their messages to get them through to the consumer.

Advertising is going through a transformation driven by data. To effectively reach their audiences, advertisers must connect and make sense of a myriad of data sources.

Dominant channels and budgets are also changing. The number of advertisers that rely on platforms under the umbrella of Google and Facebook is getting ever so bigger. But success is not only clicks and impressions. Success is also about lifetime customer value.

3 marketing myths debunked by Google Marketing

Some industrial folklore is so widely known that we all collectively think it is the truth. That has always been like that and nothing will change it. But Google decided to test out these marketing myths. Some of them are true and the rest myths in facts that allow us to elevate marketing to a higher level.

  1. Video is slow and expensive to produce
  2. The more data you have, the better
  3. Humans are being replaced by machines

12 predictions for 2020 from digital marketing experts

Is your marketing strategy ready for the upcoming changes? Social Media Examiner published a great blog post in which 12 digital marketing experts share their predictions for 2020. From the predictions, we can see that marketers will focus more on creating video content, Stories are central to visibility on Facebook and Instagram, and LinkedIn and Pinterest will continue to grow.

A new definition for Public Relations

Our last news on Sunday Rundown #13 is the new definition for public relations by the International Public Relations Association.

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations can also be defined as the practice of managing communication between an organization and its publics.

New definition by IPRA

Bonus links

Thanks for taking the time to read our Sunday Rundown #13. If you have a story that you want to see in this series, reply to us below.