Welcome to this issue of Sunday Rundown #141, where we unpack three pivotal updates shaping your marketing strategy—from the emotional levers that drive conversions to platform-specific posting insights and smarter AI campaign reporting.
Emotional Targeting: A Proven Path to More Leads & Sales
Talia Wolf and Michael Stelzner dive into the emotional targeting framework—an evidence-based approach to go beyond traditional optimisation by tapping into the underlying emotions that drive decision-making. This method helps marketers connect with audiences more meaningfully, producing better lead quality, higher conversions, and long-term customer relationships.
Instagram Posting Frequency Boosts Reach—but Quality Still Wins
Buffer’s study reveals clear gains with higher posting frequency: accounts that post 3–5 times per week see around a 12 % average reach increase per post, while posting as much as 10 times weekly yields nearly a 24 % reach boost. However, content quality remains critical—high quantity alone may dilute performance or disengage audiences.
Google Expands Performance Max Controls & Reporting
Google Ads is enhancing Performance Max with much-needed transparency and precision:
- Campaign-level negative keyword lists make exclusions scalable across campaigns.
- Better new-customer diagnostics and clearer acquisition reporting reduce “Unknown” segments and streamline performance tracking.
- Granular asset-level insights now include creative visibility and AI-driven recommendations.
- Expanded demographic targeting and elevated search-theme limits add campaign control.
These updates restore control to performance marketers, helping turn the PMax “black box” into an optimised engine for targeted conversions.
Bonus Links
- SEO Copywriting: 15 Tips to Rank Higher in 2025
- Ask an SEO: The Metrics That Matter for Content Strategies
- Meta’s 2025 Business Messaging & Ad Targeting AI Tips
Thank you for reading Sunday Rundown #141! See you in two weeks for more marketing insight you can put into action.