Your bi-weekly update is here with three high-impact, strategy-ready insights. Sunday Rundown #139 covers how to calculate and use Return on Ad Spend (ROAS) smartly, what drives video ad engagement on LinkedIn, and a scripting framework for YouTube content that actually sells.
How to Calculate ROAS (& Why It Matters)
Return on Ad Spend (ROAS) is a vital metric for measuring ad effectiveness—but it’s often misunderstood. Corey Morris walks through the formula clearly: ROAS = total revenue generated by ads ÷ ad spend.
ROAS is flexible across goals—from setting performance expectations to optimising budgets and bids, and evaluating conversions at both campaign and SKU level. While benchmarks vary by business, tracking ROAS consistently empowers you to align spend with profitability.
LinkedIn Video Ads: What Drives Engagement
The latest LinkedIn report, based on over 13,000 B2B video ad campaigns, reveals key triggers for higher video engagement:
- Watch time is up 36% year-over-year, and short-form video generates engagement at twice the rate of other formats.
- Videos are shared 20× more than static content.
- Top-performers aren’t flashy—they’re creatively intentional, emotionally resonant, and culture-savvy.
These insights reinforce the enduring power of authentic, strategically-crafted video—even for highly professional audiences.
YouTube Scripting That Sells: Hook, Authority, Value, Close
Want your YouTube videos to turn views into sales? It’s all in how you script them. Social Media Examiner unveils a proven YouTube Sales Scripting Framework built around:
- Hook – grab attention in 30 seconds
- Credibility – establish trust with social proof
- Demonstration – show how your solution works
- Value-Added Close – end with a compelling call-to-action
Strategic scripting ensures your videos remain evergreen, generating leads and revenue well after their release.
Bonus Links
- Is Your Conversion Data Misleading? Common Google Ads Tracking Pitfalls
- How Accurate Is AI for PPC? A Reality Check
- YouTube & Meta Crack Down on Unoriginal Facebook Content
Thank you for reading Sunday Rundown #139. See you in two weeks for more actionable insights to elevate your marketing game!