Digital marketing continues to evolve—AI-powered campaigns, video amplification, and conversion-focused content strategies lead the way. Sunday Rundown #137 delivers three updates you need to know: mastering Performance Max, leveraging full-funnel video, and crafting Instagram content that actually converts.
What Is Performance Max & How Does It Work?
Performance Max (PMax) is Google’s AI-driven campaign format that automatically optimises across all Google inventories—Search, YouTube, Gmail, Discover, Maps, and the Display Network. Rather than manual channel management, you supply creative assets and goals, and Google determines the best performance mix. Advertisers have reported up to a 27% lift in conversions or conversion value while maintaining return on ad spend (ROAS) using PMax campaigns.
Media Effectiveness with Full-Funnel Video in South Africa
Think with Google highlights the power of full-funnel video strategies to elevate advertising effectiveness. Brands using awareness-driven video at the top of the funnel and combining it with performance media at the bottom realised up to 45% higher ROI and a 7% increase in offline sales, based on a Nielsen meta-analysis across consumer packaged goods campaigns.
Instagram Content Strategy: Attracting Quality Leads & Sales
Instagram isn’t just for reach—it’s a prime channel for lead generation. Expert Elizabeth Marberry shares her proven framework:
- Optimise your profile for immediate clarity and conversion.
- Audit your content to align with audience needs.
- Map a conversion journey using content and DMs to guide followers toward action.
- Leverage DM automation and Stories to nurture users into leads.
She grew a dance-studio brand to over 120,000 combined social followers in a year—resulting in an 84% revenue increase and thousands of high-intent prospects, all organically.
Bonus links
- Product-Led SEO Examples: Real-World Case Studies
- TikTok US Sell-Off Delayed: Trump Executive Order Impact
Thanks for reading Sunday Rundown #137—check back in two weeks for more fresh marketing insights and trends!