Navigating budget splits, policy updates, and new analytics features can feel like juggling flaming torches—so we’ve distilled three essential updates into one digest. From choosing between Google Ads and Meta Ads, to understanding Google’s revamped “unfair advantage” policy, and Instagram’s new monthly performance recap, Sunday Rundown #132 has you covered.
Budget Allocation: When to Choose Google Ads vs. Meta Ads
Choosing between Google Ads and Meta Ads isn’t about which platform is inherently “better” but about aligning each channel’s strengths with your objectives. Google Ads excels when users exhibit clear purchase intent—search queries like “best CRM software” or “emergency plumber near me” signal high conversion potential, making it ideal for direct-response campaigns and high-ticket products. Conversely, Meta Ads (Facebook and Instagram) thrive on discovery, placing visually compelling ads in front of users who may not yet know they need your product, perfect for brand awareness, lifestyle goods, and impulse buys.
Read more → Budget Allocation: When To Choose Google Ads Vs. Meta Ads
Google Ads Updates Its Unfair Advantage Policy
On April 14, 2025, Google modified its Unfair Advantage policy so that its prohibition on multiple ads from the same advertiser now applies per ad location rather than across the entire SERP. This means a single brand can occupy more than one placement on the same page, as long as each sits in a different ad slot, potentially increasing visibility for top spenders. While larger advertisers may benefit from expanded real estate, smaller accounts could face stiffer competition and rising CPCs as brands jockey for multiple spots. Advertisers should monitor Auction Insights closely and adjust budgets to maintain their Ad Rank without overspending.
Read the full breakdown here → Google Ads Updates Its Unfair Advantage Policy: What You Need to Know
Instagram Launches Monthly Performance Recap
Instagram is rolling out a new monthly performance recap feature that delivers key account insights via in-app notifications, so creators no longer need to dig through the Insights tab. Each recap shows your total views across Reels and feed posts, alongside a quick list of your top-performing content for the month. It also highlights non-follower reach, crucial for understanding how well you’re expanding beyond your existing audience, and provides personalised recommendations like optimal posting times based on when your followers are most active. These automated summaries offer a lightweight, strategy-ready overview to help marketers iterate faster and boost engagement.
Full details → Instagram Launches Monthly Performance Recap and Recommendations
Bonus links
- How to Transform Marketing & Unlock Growth
- Short-Form Video Visual Effects: The Key to More Views & Sales
- What Happens When You Add New Topics to Your Website?
Thank you for taking the time to read our Sunday Rundown #132. If there’s a story you’d like to see here, reply below or contact us. See you in two weeks!