Digital marketing is evolving at warp speed—so here’s your bi-weekly snapshot of the latest innovations. From Meta’s next-gen AI ad targeting frameworks to the freshest tactics for leveraging user-generated content and Facebook’s new story monetisation feature, Sunday Rundown #131 brings you three critical updates in one concise package.
Meta’s AI Ad Targeting: Lattice, Andromeda & GEM
Meta has detailed how three core AI models power its ad targeting ecosystem. Lattice analyses vast engagement data to predict user behaviours, Andromeda optimises delivery at scale, and GEM (Generative Experience Model) crafts personalised ad variations based on individual interactions. Together, these systems continuously learn from tens of millions of ads, driving up to a 12 % increase in ad quality and as much as a 6 % lift in conversions.
Advertisers should experiment with Advantage+ audiences, trusting these AI layers to surface high-value segments that manual targeting often misses. Ultimately, embracing Meta’s AI stack lets marketers shift focus from minute audience tweaks to delivering richer creative signals and conversion-API integrations.
Read more → Meta AI ad targeting system overview: Lattice, Andromeda & GEM
User-Generated Content: How to Make It Work in 2025
User-generated content (UGC) is any form of original material—photos, videos, social posts, reviews—created by your audience rather than your brand. In 2025, UGC remains a top lever for authenticity: eMarketer reports that 28 % of North American ecommerce marketers say customer-created visuals have the biggest impact on purchase decisions.
To build a scalable UGC funnel, start by defining clear collection mechanisms—custom hashtags, loyalty rewards, or on-site prompts—and follow up with systematic repurposing across paid, owned, and earned channels. Finally, maintain high ethical standards: always secure usage rights and provide proper creator attribution to foster long-term partnerships.
Read more → How to Make User-Generated Content Work for You in 2025
Facebook Lets Creators Earn Money for Story Views
Facebook has rolled out a global monetisation feature enabling creators to earn revenue based on views of their public stories. Unlike other programs, there’s no minimum view threshold—every public story view yields a performance-based payout determined by overall engagement. Eligible creators simply opt into Facebook’s Content Monetisation Program and activate the story-monetisation toggle. Payouts integrate seamlessly with existing in-stream and Reels ad earnings. This move underscores Facebook’s push to compete in the creator economy, giving storytellers a new way to monetise day-to-day content.
Read more → Facebook Now Lets Creators Get Paid for Views on Stories TECHi
Bonus links
- Telling Stories That Convert: How to Increase Your Leads and Sales
- Google’s SEO Tips for Better Rankings: Search Central Live NYC
- Tips to Get More Social Media Followers
Thank you for taking the time to read our Sunday Rundown #131. If there’s a story you’d like to see here, reply below or contact us. See you in two weeks!