Keeping up with rapid changes in ad formats and partnership strategies can be a full-time job, so here’s your concise bi-weekly briefing in Sunday Rundown #130. Google Ads has updated Responsive Search Ads with more flexible asset controls to improve messaging consistency. And in “How to Succeed in Influencer Marketing in 2025,” Social Media Examiner’s Justin Moore and Michael Stelzner share actionable frameworks to maximise ROI from creator partnerships.
Google Responsive Search Ads: New Flexible Controls for Better Messaging
Google Ads has updated Responsive Search Ads to allow up to two headlines to display in previously reserved sitelink slots when predicted to boost performance. Existing asset-pinning rules remain fully respected, so any headlines or descriptions you’ve pinned will continue to serve in their designated positions. Advertisers can now leverage the combinations report to see exactly which headlines appeared and when, including those shown as sitelinks, for deeper performance insights.
Read more → Google Responsive Search Ads Just Got More Flexible
How to Succeed in Influencer Marketing in 2025
Justin Moore and Michael Stelzner outline proven strategies for influencer partnerships that deliver measurable results, emphasising the value of securing usage rights to repurpose creator-generated content for owned channels and paid ads. They recommend vetting potential partners by creator relevance, audience engagement quality, and content alignment to ensure authentic influence. Effective outreach hinges on personalised, one-to-one communication rather than mass-messaging tactics to win creators’ attention and collaboration. Finally, the ARC framework—Awareness, Repurposing, Conversion—helps brands set clear goals and align deliverables for maximum impact.
Read more → How to Succeed in Influencer Marketing in 2025
Bonus links
- Zero-Click Searches: What You Need to Know
- Facebook Now Lets Creators Get Paid for Views on Stories
- TikTok Guide to Major Event Marketing Approaches
Thank you for taking the time to read our Sunday Rundown #130. If there’s a story you’d like to see here, reply below or contact us. See you in two weeks!