Digital marketing never stands still—so here’s your bi-weekly dose of the biggest shifts in performance channels, SEO strategy, and persuasive messaging. From TikTok’s unbeatable short-term ROI to local SEO topic clusters and the power of Neuro-Linguistic Programming, Sunday Rundown #129 has the insights you need to sharpen your edge.
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
According to a recent dentsu benchmark, TikTok delivers an 11.8× return on ad spend within six weeks—meaning advertisers earn nearly $12 in sales for every $1 invested in that timeframe. Specifically, this performance outpaces all other major media channels in the study, cementing TikTok’s status as a top choice for campaigns focused on immediate revenue. Therefore, brands looking to maximise short-term impact should consider allocating budget to TikTok, leveraging its algorithmic feed and creative formats for rapid conversion.
Read more → TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Topic Clusters for Local SEO: Types, Tips & Examples
Tom Demers from WordStream outlines how local businesses can use topic clusters to boost authority and relevance in geographically targeted searches. Key cluster types include “service + location” hubs (e.g., “plumbing services in Manchester”), FAQ clusters addressing common local queries, and event-based pillars for community engagement.
Furthermore, effective implementation hinges on clear interlinking: each cluster should tie back to a central pillar page that aggregates and organises related subtopics, improving crawlability and user experience. In detail, internal linking best practices—such as contextual anchor text and consistent URL structures—ensure search engines understand your site hierarchy and surface the right pages for local intent.
Read more → Topic Clusters for Local SEO: Types, Tips & Examples WordStream
Using Neuro-Linguistic Programming for More Influence and Sales
In her Social Media Examiner feature, Nikki Rausch shares how NLP techniques can make marketing messages more compelling and conversions more predictable. Furthermore, she advises evaluating each potential wording change for context and emotional resonance, ensuring your language adjustments align with audience expectations and brand voice.
Additionally, rigorous A/B testing of variations—tracking comments, direct messages, email response rates, and ultimately client acquisition—reveals which patterns drive the highest engagement. Once a winning approach is identified, maintain consistent messaging across all channels to reinforce the persuasive impact and brand cohesion.
Read more → Using Neuro-Linguistic Programming for More Influence and Sales
Bonus links
- Ask an SEO: Why Is Google Not Indexing My Pages?
- Instagram May Spin Off Reels Into a Separate App
- LinkedIn Adds More Newsletter Metrics
Thank you for taking the time to read our Sunday Rundown #129. If there’s a story you’d like to see here, reply below or contact us. See you in two weeks!