Staying on top of the latest ad innovations and search trends can be a full-time job—so let us do the heavy lifting. From fresh Performance Max features to the rise of structured data in AI search, Sunday Rundown #127 brings you three key updates in one concise digest.
New Performance Max features rolling out in 2025
Google’s Ads team has just unveiled a suite of new Performance Max enhancements aimed at giving advertisers more control and deeper insights. Highlights include:
- Budget pacing control so you can smooth spend throughout the month rather than front-loading
- Custom conversion goals that let you optimise separately for micro- and macro-conversions
- Expanded asset reporting, breaking out performance at the asset group level for clearer creative insights
- Local inventory signals integrated directly into PMax to drive more store visits
- Insights on auction overlap showing where PMax is competing with your other campaigns
Read the full Google announcement → New Performance Max features rolling out in 2025
Why SEOs are recommending structured data for AI search
As AI-powered search evolves, structured data is no longer optional—it’s essential. Search Engine Journal reports that SEO experts are now prioritizing:
- Schema markup for FAQs and how-tos to capture AI-driven answer boxes
- Product and review schema to ensure AI summaries surface your best ratings
- Organise and event structured data so AI agents can attribute content correctly
- Breadcrumb schema to help AI understand site hierarchy and suggest your pages
- Continuous testing of new schema types as Google’s AI rolls out support for novel markup
Learn more → Why SEOs are recommending structured data for AI search
Bonus links
- How to Use Microsoft Clarity: A Powerful Analytics Alternative
- LinkedIn Report Reveals Most-In-Demand Marketing Skills
- Instagram Stories Ranking Factors for 2025
Thank you for taking the time to read our Sunday Rundown #127. If there’s a story you’d like to see here, reply below or contact us. See you in two weeks!