Keeping up with marketing news can feel overwhelming, but we have got you covered. This bi-weekly summary highlights the most significant updates from the last two weeks, giving you the key takeaways in one place. From major announcements to emerging trends, our Sunday Rundown #124 has everything you need to stay on top of your game.
TikTok Implements New Protections for Young EU Users
If you are trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help:
“Every month, we remove around 6 million accounts globally because we believe that our minimum age requirement has not been met.”
This is based on TikTok’s latest machine-learning-based identifiers and detection processes, which are likely only catching out a portion of the youngsters seeking to flout the platform’s rules on age requirements.
The statement is part of TikTok’s latest update on European user safety, and specifically, the measures that TikTok is putting in place to protect youngsters in the EU from harm in the app.
Meta Advantage+ vs. Manual Setup: Which Is Better?
When it comes to Facebook advertising, AI is nothing new. Meta has been using AI for some time now. But with Meta Advantage+, it is putting more focus on AI-driven campaigns. Meta has been not only encouraging users to adopt these AI features into their advertising strategies but also making it extremely difficult not to use these features and to set up campaigns and ad sets the old-fashioned way.
So the question is, do Advantage+ settings work better than a manually created campaign by a marketing expert? What exactly is this “AI” that we are being told is the next big thing? In WordStream’s article, they answer these questions and more.
LinkedIn Shares Posting Tips To Boost Presence
LinkedIn has shared some new tips on how to go about posting in the app in order to grow your LinkedIn community, and maximse your opportunities.
And while most of the tips are fairly generic, and the same as what you have heard from LinkedIn any number of times before:
“LinkedIn members who post twice per week see up to five times more profile views. Complete your profile to demonstrate your credibility and help your profile viewers learn more about you.”
There are some other notes that go beyond just “fill out your profile” and “write engaging stuff”, and include more LinkedIn-specific detail.
Bonus links
- Using AI to Create Engaging Social Posts
- Ask An SEO: How Does The Metadata On Photos Help Increase Rankings?
- 5 human skills that will set marketers apart in the age of AI
Thank you for taking the time to read our Sunday Rundown #124. If you have a story that you want to see in this series, reply to us below or contact us.
This is our last Sunday Rundown of 2024. We wish you all a wonderful holiday season and a Happy New Year! See you in 2025 😉