Marketing is an ever-changing field, with fresh developments emerging every day. In this post, we recap the top marketing news from the past two weeks, providing you with actionable insights and updates to keep you ahead of the curve. Let us explore what is driving the conversation in the marketing world in our Sunday Rundown #123.
Leveraging AI and analytics in higher education
In the rapidly evolving landscape of higher education marketing, professionals are constantly seeking ways to enhance efficiency, improve engagement and streamline content strategies.
At the HighEdWeb 2024 Analytics & AI Summit, marketing professionals gathered online to explore these very topics. This blog post from HighEdWeb will highlight key subjects covered at the summit while offering practical applications for leveraging AI and analytics in your daily routines and large projects. Explore essential insights and tips on how to harness these powerful tools to enhance your institution’s marketing efforts and achieve your goals.
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
- Google Analytics now lets advertisers use first-party customer data to improve ad targeting.
- The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon.
- Advertisers can implement this by setting up data collection and linking their GA4 accounts.
Facebook Ad Targeting in 2025: Every Option to Reach Your Audience
Facebook Ads targeting options provide tons of ways for advertisers to reach their potential customers on the platform. For example, you can build audiences based on demographics, interests, behaviours, and engagements. However, it is not always clear how Meta identifies and defines these traits for each user.
In this article from WordStream, they walk readers through how Facebook decides who goes in each group and at the same time talk through all the ways you can target your ads on the Meta platform.
Bonus links
- 26 Predictions for Social Media Marketing in 2025
- Making the most of marketing conferences with the help of AI
- Two new tech documentaries you really need to see
Thank you for taking the time to read our Sunday Rundown #123. If you have a story that you want to see in this series, reply to us below or contact us.