The marketing landscape evolves at lightning speed, and staying informed is key to staying competitive. In this bi-weekly roundup, we bring you the most noteworthy marketing news from the past two weeks. Whether it is industry updates, emerging trends, or new tools, in our Sunday Rundown #121, we have everything you need to keep your strategies sharp. Dive in and get the insights that matter most!
Threads Rolls Out Mobile Analytics
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app.
The new Threads mobile analytics are available via a dedicated chart button at the top right of your profile in the app (the button should be visible after you download the latest version of Threads).
Threads’ mobile analytics will provide insight into post views (by both followers and non-followers), likes, replies, re-posts and quotes of your Threads posts, audience demographics (location, age and gender), and more.
You can select a date range between 7 and 90 days for analysis.
Every Instagram Ad Targeting Option to Reach Your Audience
Instagram is the third largest social media platform, following only Facebook and YouTube. (Yes, YouTube is a social media platform.) It has 2 billion monthly active users, so there’s a pretty good chance your audience is on there. Even better, there are several Instagram ad targeting options you can use to reach exactly who you want when you want.
In this guide from WordStream, they will show you many of Instagram’s most useful targeting options and explain how they work. They have organised them into four categories so you can quickly pick the ones that are right for you.
How Marketers Can Reach Gen Z On Social Media
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they are a complex demographic myriad businesses and industries are vying to target – with their own unique set of ideals, values, and interests that vary drastically from older generations.
For social media marketers, effectively reaching Gen Z requires more than injecting buzzwords and phrases into your messaging. It requires a strategic approach that starts with obtaining a comprehensive understanding of this specific audience. Unlike previous generations, Gen Z came into the world with the internet already having made a significant impact for both business and consumers alike.
As marketers, now is the time to uncover what motivates Gen Z and how to capture the largest market segment to improve return on investment, maximize your marketing efforts, and drive more qualified business.
Bonus links
- The Big Small Business Marketing Trends Report for 2025
- TikTok Updates for 2025: What Marketers Need to Know
- Why Marketers Are Spending Less on Social Media
Thank you for taking the time to read our Sunday Rundown #121. If you have a story that you want to see in this series, reply to us below or contact us.