Marketing is a dynamic field, where trends shift and new opportunities emerge at every turn. In Sunday Rundown #120, we break down the latest news and trends that are shaping the industry. From innovative campaign strategies to essential platform updates, we bring you the key highlights to help you stay current and inspired. Keep reading to stay in the loop and discover how these changes might impact your marketing approach!
Instagram and TikTok Remain the Most Popular Social Apps Among Teens
Instagram remains the most used social app among teens, though TikTok is more popular as an entertainment source.
That’s according to the latest research conducted by Piper Sandler, which looks at teen trends of note, and how they’re shifting over time.
Based on an annual survey of more than 13,000 U.S. teens, Piper Sandler found that Netflix ranks slightly higher than YouTube in daily video consumption, while TikTok beat out IG as the most liked social app.
Yet, in terms of usage, Instagram is still number one, gaining some 7 percentage points since the last survey. TikTok came in second (+5%) followed by Snapchat (-3%).
Which is no surprise. Younger audiences have always gravitated towards these apps, though as you can see, Snapchat has lost some ground in the latest Piper Sandler survey.
Read the full article over at socialmediatoday.com
How AI is transforming marketing
Artificial intelligence has impacted all industries in different ways, and marketing is no exception.
The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviours.
“AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer engagement,” said Dr. Ismet Anitsal, head of the marketing department at Missouri State University.
He addresses several key trends that have and will continue to redefine marketing. Read the full article over at news.missouristate.edu
Bonus links
- TikTok Updates for 2025: What Marketers Need to Know
- Teaching Marketing Students to Create GenAI-driven Social Media Content
- How edtech company Preply attracted high-value learners globally
- Tulane SoPA: Full-funnel campaign helps boost enrollment [Case Study]
Thank you for taking the time to read our Sunday Rundown #120. If you have a story that you want to see in this series, reply to us below or contact us.