In today’s rapidly changing marketing landscape, staying updated is crucial for maintaining a competitive edge. Our bi-weekly summary delivers a concise look at the latest shifts in marketing, spotlighting emerging trends, platform updates, and standout campaigns. Whether you are looking to adapt to new consumer behaviours or leverage the latest tech advancements, the Sunday Rundown #119 provides the insights you need to keep your strategies fresh and relevant. Dive into this issue to catch up on what’s new and trending in marketing!
The Only Google Ads Script You Need for Keyword Optimisation
Search query analysis is a regular task that you should be completing for any search campaign that you have in your Google Ads account. Depending on the volume of traffic that you have coming through your campaign, this could be a task that you do once a month, every other week, once a week, or maybe even a couple different days a week.
The easiest way to review your search terms is to look at them in the report in the Google Ads interface. You may find some new keywords and new negative terms there as well. However, doing any analysis beyond the basic reviews within that report is a little tough, and usually requires the implementation of a Google Ads script. In this article, I want to walk you through one of my favourite ways to review search query performance for long-term analysis: n-grams.
N-grams are a type of analysis you can have Google Ads output for you via a script. If you’ve never used Google Ads scripts before, don’t worry! We’re going step-by-step using a free copy-and-paste script.
Read the full article over at wordstream.com
AI Content Marketing: Achieve More in Less Time
Key Insights:
- Intuitive prompting can distinguish between content that meets expectations and content that falls short of them.
- AI content marketing is changing the way agencies, internal marketing departments, and freelancers go about their daily workflow.
- As more marketers add generative AI to their competitive toolkit, the gap between those who use AI versus those who don’t will grow. This makes jumping on the proverbial AI train today more crucial than ever.
- Search Influence uses a suite of data-driven AI tools, including Anyword, to complement our content creation processes, thus maximizing our efficiency while ensuring our content is performance-optimized.
- Just as AI has its benefits, it also has its limitations. To mitigate AI shortcomings, it’s important to maintain the magic touch of the human editor via the “AI sandwich.”
- Intuitive prompting can distinguish between content that meets expectations and content that falls short of them.
Read the full article over at searchinfluence.com
Bonus links
- Curiosity, Search, and Ads in the AI era
- Has the Tide Turned for TikTok, Telegram and X?
- 3 ROI Models to Prove The Value of Your Education Marketing
Thank you for taking the time to read our Sunday Rundown #119. If you have a story that you want to see in this series, reply to us below or contact us.