Welcome to the latest edition of marketing trends and news, Sunday Rundown #118! In an industry that is always evolving, staying informed is key to staying competitive. Each post highlights the most recent developments, tools, and innovative strategies that marketers everywhere are talking about. From impactful campaign insights to the latest digital platform updates, we have gathered everything you need to stay one step ahead. Join us as we explore what is new and noteworthy in the marketing world!
Meta Expands Instagram Reminder Ads Placed via Its API
This is handy. Meta has announced an update to its Marketing API which will ensure that those creating Instagram Reminder Ads in third-party apps will have all the same functionality available in Meta Ads Manager.
Up till now, the API has not enabled all the same features as Ads Manager, which has been a pain point for many marketers.
As explained by Meta:
“After consistently hearing feedback about this lack of parity, we are now supporting additional reminder ad features via the Instagram Marketing API as of August 19, 2024. These features include the ability to reach people on Instagram Reels placement with reminder ads, reminding people over the right time period, and adding events to ads optimizing for thruplay or reach.”
Read the full article over at socialmediatoday.com
Instagram Reel Strategy: How to Connect, Engage, and Sell
Instagram has become a powerful platform for businesses and creators to connect with their audience. But with so many people vying for attention, how can you make your content stand out?
Short-form video has become crucial for businesses in 2024. To understand why, we need to look at how the Instagram algorithm works. The algorithm considers many different factors when deciding whether to recommend your content, but the most important one is how much of your video people watch.
“The number one statistic and analytic that they look at is consumption rates. They will take a look at when people are scrolling through your page and looking at your content, what is the consumption percentages for any given piece of content,” content strategist Eden Hazan explains. In other words, the algorithm cares about how much of your video people watch, if they watch it until the end, and if they watch it multiple times.
Read the full article over at socialmediaexaminer.com
6 Quick Ways to Increase Website Speed
Is your site speed slowing down your business? Increasing website speed can do a number of things for your business like improving the customer experience, increasing conversion rates, improving search rankings, and more. But how can you increase site speed to start reaping these benefits?
Read the full article over at wordstream.com
Bonus links
- Consumers’ Perceptions of Privacy Concerns and Personalized Advertising Online: A Qualitative Exploratory Case Study
- Google Introduces New Data Privacy Technology for Advertisers
- The Expert SEO Guide To URL Parameter Handling
- University websites: How can we make them better for international student recruitment?
Thank you for taking the time to read our Sunday Rundown #118. If you have a story that you want to see in this series, reply to us below or contact us.