Staying ahead in the world of marketing is essential for success, but it can be a challenge to keep up with all the latest shifts, tools, and trends. In Sunday Rundown #117, we bring you the most relevant updates, insights, and strategies shaping the industry right now. Whether it is a new platform feature, an emerging trend, or a groundbreaking campaign making waves, this post will help you stay informed and inspired. Dive in to discover what’s making headlines in marketing and how it might impact your own strategies.
Leveraging Emotions in Your Facebook Ads for Better Results
Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with so many advertisers vying for attention, how can you make your ad campaigns stand out? Nick Theriot, founder of Theriot Solutions, believes the answer lies in tapping into emotions.
Many advertisers focus solely on the technical aspects of Facebook ads—campaign structure, targeting options, and bidding strategies. While these elements are important, Nick argues that the creative content of your ad is what truly captures a customer’s attention.
“If we look at it from a customer perspective, the customer scrolling on social media, they don’t see your CBO (campaign budget optimization) campaign, they don’t see your engaged shopper interests, they don’t see your bid cap,” Nick explains. “All they see is the creative that’s put in front of them.”
The key to creating compelling ad creative is to tap into the emotional desires of your target audience. People aren’t just looking to buy products—they’re seeking emotional states and transformations. Whether it’s feeling more loved, achieving financial freedom, or solving a problem faster or cheaper, the emotional outcome drives purchasing decisions.
Read the full article over at socialmediaexaminer.com
New Report Looks at Social Shopping Adoption and Trends
For whatever reason, Western consumers just haven’t warmed to social shopping in the same way that Asian markets have. Yet, social media spending is increasing over time, at a steady rate. And given its adoption in China, the view is that Western regions will catch on at some stage, as more people spend more money in-stream, and younger users become increasingly accustomed to tapping “Buy” buttons, as opposed to being diverted to another site.
Which brings us to this new research report from eMarketer, which looks at social shopping adoption, and what inspires social shoppers to make a purchase in-stream.
Read the full article over at socialmediatoday.com
Google Quietly Launches New AI Crawler
The new crawler, called Google-CloudVertexBot, crawls websites content for Vertex AI clients, which is different from the other bots listed in the Search Central documentation that are tied to Google Search or advertising.
The official Google Cloud documentation offers the following information:
“In Vertex AI Agent Builder, there are various kinds of data stores. A data store can contain only one type of data.”
It goes on to list six types of data, one of which is public website data. On crawling, the documentation says that there are two kinds of website crawling:
- Advanced website indexing
- Basic website indexing
Read the full article over at searchenginejournal.com
Bonus links
- Digital Policy in the EU: Towards a Human-Centred Digital Transformation
- Ads creativity and performance at scale with Google AI
- The Pros & Cons of Meta Advantage+
- Give your annual marketing plan a makeover
Thank you for taking the time to read our Sunday Rundown #117. If you have a story that you want to see in this series, reply to us below or contact us.