Sunday Rundown #41 – TikTok drama continues

by | August 23, 2020 | Sunday Rundown

Sunday Rundown #41

Let us see what has been happening in the world of business, marketing and creative this past week. Get ready for Sunday Rundown #41 šŸ™‚

Trump gives TikTok 90 days instead of 45

The move gives TikTok a bit of a reprieve from Trumpā€™s August 6th order that would have blocked all US transactions with ByteDance, TikTokā€™s parent corporation, due to what the president referred to as an effort to ā€œaddress the national emergency with respect to the information and communication technology supply chain.ā€ Originally, TikTok had a September 20th deadline; now, it has until November 12th.

Google launches ā€˜people cardsā€™ in Search

Known as ā€œpeople cardsā€, the new feature has already begun rolling out in English for mobile users in India. People cards may increase visibility for personal brands by making a knowledge panel-like list of links and information about an individual available to potential customers, clients and/or employers right from the search results.

Not every company needs to take a brand political stand

It is fascinating how much marketing is based on values. We live in a time where almost every big brand has a clear stand about a political or global issue. On the other hand, we have generation X that protests this kind of behaviour. And while a lot of self-proclaimed marketing gurus encourage brands to take this step, Mark Schafer advises not to rush these strategic decisions.

Famous logos and the fonts used

The Italian graphic designer, or logo guru, as one might say, Emanuele Abrate, runs an Instagram account all about logotypes. He decided to show what fonts some of the most popular brands chose to represent them by replacing names in logos with logo fonts. In need of inspiration?

Bonus links

Thanks for taking the time to read our Sunday Rundown #41. If you have a story that you want to see in this series, reply to us below or contact us.